Direct Mail Services
Direct mail marketing can be highly profitable and cost-effective when you need to reach a narrowly defined target group. Broad-band marketing such as radio, television and newspaper offer a shotgun approach when you really need the accuracy of a sniper.
We're experts at developing and maintaining mailing lists and databases and can import data from a variety of file formats. Utilizing existing data we can merge-print into letters and marketing pieces to create a personalized yet mass-produced mailing piece.
Think of the applications:
- advertising
- billing notices
- annual/monthly/weekly reports and statements
- renewal notices
- charitable solicitations
The Technology Centre offers a complete mailing management service including:
- design of advertising pieces
- copywriting
- printing
- mailing list creation and development
- addressing
- postage
- delivery preparation
Using our service will reduce your costs and improve response rates.
Direct Mail - Low-cost Marketing for Every Business
Every business has specific types of customers they would like to do more business with. Do they live in a specific local region or community? Are they a particular profession or trade? Are they part of a specific group or association? Or, are they existing customers?
Direct mail marketing allows you to send very specific marketing messages to select groups of individuals or businesses. People respond to offers that directly relate to them – whether it is on the basis of income, interests or activities. Matching your offer to a targeted group increases the response to your advertising and puts more money in your hands.